Halfhex_Our_Impact Woman_Making_Impact
  • 23%
    Cross-Sell up sell Boost

  • 63%
    Reduction In Marketing Spend

  • 5X
    Response Rate

  • 20X
    Increase in Campaign ROI

  • 60%
    Increment in Lead Generation

  • 65%
    Lead to Conversation


Comsense helped the largest retail group of New Zealand adopt dynamic pricing, thus improving their revenue via net new customer acquisition by 7% within 3 months and lifting sales by 6%

Business Challenge:

The client was keen on leveraging its goldmine of data of suppliers, store locations, website, social media, customer purchasing and lifestyle behaviors, to drive better business outcomes. There was no tracking mechanism on what is currently selling and what will sell in future. The client was struggling to uncover what customers would like or buy next and how to turn one-time shoppers into brand loyalists.

Approach Solution:

The Comsense mar-tech team created a data lake to consolidate all customer data from various sources like portal data, in-store Point of Sales data, CRM transactional data, website and app login behavioral data, marketing campaign data, which includes email opens, click through rates and coupon codes redemption data. Customer profiles/personas based on advanced segmentation were created integrating the transactional, demographic and behavioral data. Applications such as basket analysis, data-driven tree analysis, retail promotions tool and CLTV modeling were used by data scientists that enabled:

  • Dynamic Pricing for its range of products
  • Predicting customer purchase behavior to target and personalize communication
  • Creation of predictive cross-sell models to enhance customer lifetime value

Business Impact:

  • Dynamic pricing improved the revenue via net new customer acquisition by 7% within three months
  • Insight-driven sales transformation led to a sales uplift of 6%
  • Easy transitioning from silos ("in-store pricing") to closed-loop integrated solutions ("Cross-channel offers")
  • The client could not only improve core operations but also launch newer business models
  • Cognitive analytics empowered the client to make evidence-based decisions

To Read More Case Studies, Register Here

Case study I:
The world’s largest e-market for steel enhances accuracy on Predictive Pricing for Forward Auction by 83% & Cross Sell transactions by 37%

Case study II:
Leading Taxi company (with 10Mn+ records) leverages Predictive Analytics to reduce Marketing spend and Customer Churn

Case study III:
India’s 3rd largest cab services provider boosts rides per customer by 24% & retains 11% of lapsed users with WCA’s Omni-Channel engagement

Case study IV:
One of India’s largest publication house with a circulation of 12,000,00+ goes Omni-channel with Watson Campaign Automation


Comsense Inc
Riverview Suites 27499 Riverview Center Blvd
Suite no 213, Bonita Springs,
FL 34134
Main: (239) 444-1700
Fax: (239) 444-1702
Comsense Technologies Pvt. Ltd.
Office 114, Kumar Sahawas Soc,
Baner-Pashan Link Road, Pune,
Maharashtra, India – 411021
Main: +91 20 46720469
Comsense Consulting PTE. LTD. 14, Robinson Road #08-01 A Far East Finance Building Singapore (048545)

1 Byron Close
Barbeque Downs
Johannesburg 1684
South Africa
Main: +27 813 615 056